I could, but it is better if I don’t. You want your unique personality or the voice of your company reflected in the blog posts. That won’t happen, if an outsider writes the post for you.
Does that mean you need to write every post? Not necessarily. Sometimes a good post is a new event, or some other form of new information you have published elsewhere.
Sometimes, even the most faithful blogger faces writers block. So what is a writer to do? Look at what you have already written in your email or questions you have answered for inspiration for that next blog post. A lot of the time, it is clients questions that gets me writing a post.
You can drive yourself crazy with social media, email marketing, blogging…if you don’t automate a lot of it. There are a lot of programs for small business to use to help with the automation process.
Programs such as, iContact and Constant Contact will allow you to create, send, track and integrate your messages with social media with ease and efficiency. There are also other Customer contact and management solutions for small and midsized businesses. Automation can be a great if you do it correctly.
Automation without a plan can be a disaster. The best way to see if something can be automated, is to pay attention to the information that you routinely send out. Even if you just put together a template that you use in your email program this will help to save you time when you need to send routine email. I always do this for information requests.
The answer to the question can someone do it for me? Is yes, sometimes someone can.