Making Time for Social Media Marketing.

If I had a nickle…So many small business owners tell me they just don’t have time for Social Media Marketing.  They know they should do it but, where on earth do you find the time?

It is really not the time. There are really six problems that keep small business from using social media to reach new clients.  Business owners need to understand the following.

How to Integrate Social Media into your existing marketing plan and not go crazy trying.

Choosing the right Social Media for your business to reach the right audience.

Can I get someone to do this for me?

What in the world am I going to tell people?

Once I get started with this, is there a way to make it easy?

Will this investment of time really pay off?

All of these issues keep us frozen and unable to even get started with social media.  Before we even think about how to address the issue of keeping up with posting to our sites we have to figure out how all of this Social Media fits into our overall business marketing plan.

It helps to remember that social media is only PART of your overall marketing program.  So you need to choose social media that will reach your target audience and will enhance your marketing program.